The brand Chiara Ferragni was launched in 2013 as a fashion yet pop shoe brand, from an idea of Chiara Ferragni, Muse, Creative Director and CEO of the brand. Chiara Ferragni is the brand of sharing, happiness, positive values and good vibes, both in real and digital universe. Chiara Ferragni women are international, dynamic, cool, modern, and strong. Digital Entrepeneur and fashion icon, Chiara Ferragni started her career when she launched her personal style blog, The Blonde Salad, in 2009. Twelve years and more than 24 million followers on Instagram later, Chiara has been recognised as the most powerful fashion influencer by Forbes, the second most engaging fashion user on Instagram history according to Instagram, the only Italian ranked in the top 10 most powerful fashion women in Fashion by Lyst website.
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